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Live Blog: Contextualizing TTH: Presentation of the Annual Report, Unveiling the Annual Plan

Zain Pasha — Sat, 20 Feb 2010 21:40:36 +0000

TTH Annual Conference: Technology in the Capital

Contextualizing TTH: Presentation of the Annual Report, Unveiling the Annual Plan

6:27 PM: Zain Pasha TTH is an international student-run non-profit
6:28 PM: Zain Pasha We have a lot of strengths – smart, motivated students
6:28 PM: Zain Pasha We need to see the whole scope
6:31 PM: Zain Pasha We’re running at a huge scale as an organization — 25,000 publications, Cambridge just circulated 18,500 copies for their 800th anniversary
6:37 PM: Zain Pasha Management issues are important – need to preserve continuity.
6:38 PM: Zain Pasha Need to have a firm foundation in writing to make sure things are accessible. Resource site is documentation and 200 pg report
6:38 PM: Zain Pasha Numbers are nice – fundamental
6:41 PM: Zain Pasha Its easy to get excited about the TTH!
6:41 PM: Zain Pasha Get excited!
6:42 PM: Zain Pasha We have the infrastructure to expand using E-Publishing!
6:42 PM: Zain Pasha Unveiling the Annual Plan – the logical second step after the report.

Live Blog: Web Presence – Special Presentation by Kalil Abdullah, TTH Board of Directors

Zain Pasha — Sat, 20 Feb 2010 21:37:43 +0000

Web Presence – Special Presentation by Kalil Abdullah

6:09 PM: Zain Pasha Kalil Abdullah, Member of the Board of Directors of the TTH, Founding president of the ASU TTH Chapter,

TTH Annual Conference: Technology in the Capital

currently working at the NIH under a Hughes Fellowship. We are lucky to have him here
6:09 PM: Zain Pasha He will be talking about “Web Presence”
6:11 PM: Zain Pasha Identity = Personal + Academic + Professional — “You Will be Googled” today
6:12 PM: Mira When employers google you, you want them to see something professional, important.
6:13 PM: Zain Pasha Kevin Hwang – went to McKinsey and now is at Harvard Business School (aka: Founder of The Triple Helix)
6:14 PM: Zain Pasha Old School Advertising: Posters and quarter cards
6:14 PM: Zain Pasha New School Advertising: Online presence – The Identity of The Triple Helix
6:15 PM: Zain Pasha 92 is important – the average number of days since most chapter websites have been updated
6:17 PM: Zain Pasha Brand of a business is very important
6:18 PM: Zain Pasha Font and Logo are key to branding your organization
6:18 PM: Zain Pasha We need to stabilize our face and our presence
6:19 PM: Zain Pasha triplehelixblog.com
6:20 PM: Zain Pasha Sweet graphic – Google, surrounded by Facebook, Twitter, LinkedIn
6:21 PM: Zain Pasha “Once on the Internet, always on the Internet”
6:22 PM: Zain Pasha Make a google news alert for your name, your organization etc
6:22 PM: Zain Pasha Google is unstoppable — I think China is up for the challenge though
6:23 PM: Zain Pasha In 2007, 40% of Business Executives have googled people that they were considering for a position
6:24 PM: Zain Pasha Networking – Alumni Reporting — TTH Success is your Best Marketing Tool!
6:25 PM: Zain Pasha Alumni are at the best of the best – and they are receptive to being contacted – what can Triple Helix do for you – can give you contacts everywhere.
6:25 PM: Zain Pasha New Antarctica chapter – J/K
6:26 PM: Zain Pasha Thank you Kalil!
6:26 PM: Zain Pasha Kalil’s email is the packet – please email him with questions.
6:29 PM: David Edwards I wrote about this on the other blog, Zain. You might want to get that information from the other thing.
6:29 PM: David Edwards And “other thing” means “other ScribbleLIVE blog.”

Live Blog: International Management and Open Positions

Zain Pasha — Sat, 20 Feb 2010 21:31:05 +0000

International Management and Open Positions Presentation

5:34 PM: David Edwards Look at me! I’m blogging! No hands!

5:36 PM: David Edwards There are some technical difficulties, meaning technically the difficulties are getting handled. Julia’s improvising.

5:38 PM: David Edwards Introduction: Not chapter perspective, but International perspective. Think horizontally, not vertically. Communication between them. Open positions. Present annual report and annual plan. (Really important for comments/feedback.) Talk about communication management, because we need improving that. Oh, and Kalil Abdullah is speaking. He’s on the Board of Directors at Cleveland Clinic and doing a whole bunch of cool medical stuff.

5:40 PM: David Edwards What is EMT? (Not an emergency medical technician…or an enormous mouse tail.) PowerPoint presentation will be up, but for now: EMT = Executive Management Team. Entirely undergrads. Lots of positions and stuff. Will be discussed later. Lots of acronyms.

5:41 PM: David Edwards What is IEB? International Editorial Board. Bharat is part of that, minus goatee. Whole idea: lit.

5:41 PM: David Edwards Central: does production. It, along with IEB, is a subset of the EMT. So many acronyms…

5:42 PM: Zain Pasha Hey Everyone! Zain here again. Sitting in on the annual plan.

5:42 PM: David Edwards Oh goodness, another one: B+M (Business and Marketing team). Different type of board. Designed for International, not chapter. Trying to change structure of board because people don’t understand.

5:43 PM: David Edwards E-publishing board. Zain runs (because he’s cool). All editors-in-chief are part of that, too. Publishes stuff, uh, online.

5:43 PM: Zain Pasha Thanks for the plug David

5:43 PM: David Edwards Scipol: Science Policy. Again, another International position, not chapter position. Stop thinking chapter positions. Stop it.

5:44 PM: David Edwards Certainly!

5:44 PM: Zain Pasha The E-publishing board has monthly meetings to discuss the future of the e-publishing division

5:44 PM: David Edwards Oh, and everything I mentioned was under the umbrella of the EMT

5:45 PM: Zain Pasha EMT has boards – and the boards work under the EMT – which are horizontally organized at the same level

5:46 PM: Zain Pasha and when I say boards, they are not chalk boards or white boards (like the one that Julia is writing on) its a group of people that make decisions

5:46 PM: David Edwards Everyone needs to understand how International works. Diagrams will get passed out soon. Okay, EMT has a whole bunch of International boards, then have regional boards, then have chapter boards. Boards are horizontal, but divisions are vertical. Think rows and columns.

5:46 PM: Zain Pasha Hi Mira! She’s back.

5:46 PM: Mira Hi Zain.

5:46 PM: David Edwards I see my snarkiness is catching on.

5:46 PM: Zain Pasha I’m thinking an excel spreadsheet would explain it well.

5:46 PM: David Edwards I agree.

5:46 PM: Zain Pasha David you’re catching on

5:46 PM: Zain Pasha

5:48 PM: David Edwards RMT: designed for regions (North America, Asia, Austraila, and Europe); at least one chapter in each region — many in North America — and had staff just for that region; recently, this model doesn’t hold well for student organizations; but we’re bringing it back! (RMT: the new black.)

5:48 PM: Mira RMT fills in space between chapters and international.

5:48 PM: Zain Pasha TTH has several chapters both within the US and internationally – they are bringing back the RMT to make chapter and international operations seamless

5:48 PM: Zain Pasha RMT = Regional Management Team

5:49 PM: Zain Pasha RMT is comprised of Chief Operating Officers of each region (COO)

5:49 PM: David Edwards RMT: consists of COO (Chief Operating Officer) of each region, new position: Executive Director of Chapter Operations (different from Chapter Operating Officer), designed to be in close contact with individual chapter presidents.

5:50 PM: Zain Pasha What David said

5:51 PM: David Edwards Most important element: every president sits on RMT board because each chapter has different structures and different strengths/weaknesses. RMT will facilitate things for everybody (think ‘We Are the World’).

5:52 PM: David Edwards RMT Meetings: once a cycle; discuss annual plan, problems, etc.; optional meetings between EDCO and COO and other chapter presidents with problems; ooh, chapter president is only local and international member. Dual citizenship, baby!

5:53 PM: David Edwards All information is already on resource site. Slides will be sent out and posted. Diagrams will be made for this new structure.

5:53 PM: David Edwards RMT meeting: find something other than Skype to use. Pilot meeting in Fall went well.

5:55 PM: Mira New development: keeping more contact with chapter presidents–giving them int’l roles as well as chapter roles.

5:55 PM: David Edwards Don’t want people sitting on bunch of boards. (What about longboards?) But want informal round-table discussions to address specific problems. Would be voluntary, but you will want help if you’re struggling. And good chapters will want to show off. That means you, Cambridge.

5:55 PM: Zain Pasha Chapters that are doing well – should share their information – make collaboration through chapter presidents a priority

5:56 PM: Zain Pasha @David – haha

5:56 PM: Mira Usual prob of communication: roles not clear, who fills those roles not clear.

5:56 PM: Mira love how this blog is like IM

5:56 PM: Mira Something we NEED to have–internationally accessible contact sheet

5:56 PM: Zain Pasha I think this problem is well known – lets see if these solutions work – I think we’ll need a robust international-chapter relations component to the EMT

5:57 PM: Zain Pasha Daniel is explaining the RMT’s role

5:57 PM: David Edwards Nobody knows who to talk to. RMT: have constant communication between people. Talk to specific International people if something’s wrong. And we’re all saints. Or something like that.

5:57 PM: Zain Pasha Apparently the RMT is has a “quasi-demi god status” I’m not sure what that even means…

5:58 PM: David Edwards Saints confusion. Who dat?

5:58 PM: Mira I want to be a demi-god.

5:58 PM: Zain Pasha Saints won the superbowl!!!!

5:58 PM: Zain Pasha Viewing the Resource Site now

5:58 PM: David Edwards Nice, Zain. They did indeed.

5:59 PM: Mira when I was an SLE I didn’t even know this staff page existed–I think it needs to actually be made known

5:59 PM: Zain Pasha International Topical Collaborative – standardizing themes across chapters

6:00 PM: Zain Pasha @Mira – it didn’t exist; its a new development

6:00 PM: David Edwards International Topical Collaboratives: would be nice to have some working theme. Topical boards would discuss this theme-building exercise. (Doing trust exercises while wearing Hawaiian clothes.)

6:01 PM: Mira @David hahahahahha

6:01 PM: David Edwards Lots of stuff online: Operations (newly expanded), including grant programs, annual plan and budget, etc.

6:02 PM: Zain Pasha Need clearance for the website

6:02 PM: Mira TTH has trade secrets?

6:02 PM: Zain Pasha TOP SECRET:

6:02 PM: David Edwards We have the Coca Cola recipe. Don’t tell anyone.

6:03 PM: Zain Pasha And Colonel Sanders’s secret recipe.

6:04 PM: Zain Pasha David asks a question – access control

6:06 PM: Zain Pasha Jennifer Yang says – we use resource site to get people the information they need in a timely manner – they also get a list of who is in tth and who is part of what area

6:06 PM: David Edwards Website: trying to consolidate and migrate website; this section is internal, so should be hosted on a different website. (Also, database crashes associated with putting this content on main page.) And alumni contact page, too, to maintain network. Poster sessions, for example, can be posted here.

6:07 PM: David Edwards First step: Operations. Next step: Contacting people with problems. Other next step: Cheesecake. Because it’s delicious.

6:08 PM: Zain Pasha Julia is done – we have are next presentation

6:08 PM: David Edwards Kalil’s speaking! Raise the roof!

6:09 PM: David Edwards Slight computer problems, but Kalil’s finally getting his presentation up.

6:10 PM: David Edwards Presentation: You will be Googled: Personal and professional presence on the internet.

6:11 PM: David Edwards Slide1: Idenity is personal, academic, and professional. Now, job people know all this. They will Google you before looking at your resume. And Kalil made a dating joke. It was funny.

6:15 PM: David Edwards Slide2: Business model. Not modeled like academic institutions. ________ __ _________ with ________. Operation model has changed dramatically because of the Internet. Everyone has access now, and the Internet has great capabilities. E.g., advertising isn’t all posters now because TTH identity is online (through Google).

6:17 PM: David Edwards Slide 3: 92 is average number of days since last website update. Unacceptable. Why aren’t we updating this more? We should be updating this more, because you attract freshman to your group. Remember, your website is the face of your organization.

6:19 PM: David Edwards Slide4: Branding. The brand of businesses are important. Visual consistency: need logo, font, etc. People should recognize Triple Helix by seeing the logo and font. We have done a bad job of making stable presence of TTH. We’re fixing that, but we need more fixing. I’m sorry, Kalil.

6:22 PM: David Edwards Slide5: Social Networking. GOOGLE, along with Facebook, Twitter, and LinkedIn. Don’t publicize your Facebook account because you will be passed over consideration. Get your bad pictures off the web, along with monitoring your blog posts. Have GoogleNews alert to show when your name is searched, or your organization. Manage this stuff. It’s important.

6:24 PM: David Edwards Slide6: That’s it. But you will be Googled. Seriously. In 2007, 40% business executives had searched for applicants online. Don’t suck at your personal profile and make sure you have everything reigned in. Google yourself. (Great last line!)

6:26 PM: David Edwards Slide7: Alumni Reporting. Keep a document alumni contact information. This is our strongest tool because this is what Triple Helix can do for you. Individual success is the success of our organization. We’re going to have an alumni database soon. And we always have really advanced people working for us. Kalil will vouch for us. We put in a lot of work (insert self-congratulatory pat here), so keep up the good work!

6:27 PM: David Edwards Julia’s taking the floor about the Annual Report and Annual Plan. (It comes in Poor Richard’s Almanack format. It will be sunny in exactly three months.)

6:27 PM: David Edwards Oh, I should stop now. Zain’s blogging somewhere better.

Live Blog: Science Policy Morning Session

Zain Pasha — Fri, 19 Feb 2010 03:38:19 +0000

Science Policy 101

Description: Hoping to expand on science policy or start it up at your chapter? Come hear what Cambridge has done for their science policy events over the past few years, and share ideas with others on recruitment, publicity, format and topics

11:37 PM: TTHEpub Welcome to the Live Blog for the writing for science policy morning session at the 2010 Triple Helix Annual Conference at University of California, San Diego!

11:53 PM: Zain Pasha Live Blogging will take place on Saturday, February 20th, 2010 from 10:50am – 12:00pm PST

2:41 PM: Jennifer Yang This session will now start at 11:15AM in room 3209

2:54 PM: Jennifer Yang Tara Finegan and James Shepherd (founding president of cambridge chapter and past EMT) will be on Skype conference for discussion and Q&A!

3:02 PM: Daniel M. Choi Awww….. I missed James

3:03 PM: Jennifer Yang raid my session again? hahaha

3:13 PM: Jennifer Yang Cambridge is ready! Please come now

3:14 PM: David Edwards Yeah, TTHEpub invited me!

3:18 PM: David Edwards The Cambridge people are here! The Cambridge people are here!

3:18 PM: David Edwards And they brought their British accents with them!

3:19 PM: David Edwards We’re all impressed by their Science Policy prowess (and their accents).

3:20 PM: David Edwards Science policy: four areas: events (undergraduates), outreach (high schools), ScienceSpeak (engage local public), and career-based workshops (training current Cambridge kiddies).

3:21 PM: David Edwards Goal for panel debate events: controversial topics, stimulate debates, target undergraduates; get speakers who are experts in their field.

3:21 PM: David Edwards Oh, and they use those events to recruit new members.

3:23 PM: David Edwards Hold about 10 events per year (huge gasp of admiration); have events team, one member of events team does research and gathers speakers; each team gives 10 minute presentation, invite field expert, hold QandA session afterward. (And informal refreshments to chill with researchers and because everyone loves nosh.)

3:24 PM: David Edwards They’re very successful. Examples of their success: women sucking at science, science improving _______ (accent is somewhat thick), and other successful and controversial stuff afterward, people wept and gnashed their teeth that event was over.

3:25 PM: Dayan Li Previous events also include public ownership of science

3:25 PM: David Edwards Have iTunesU page where broadcast events, provided through university, everyone subscribes, they’re more famous than NPR. (Also, because NPR is American.)

3:25 PM: David Edwards Undergraduate workshops: free.

3:26 PM: Dayan Li Outreach component (has an outreach director) – 8 outreach events/year

3:26 PM: Daniel M. Choi So… we’re just about to start. Again.

3:26 PM: Dayan Li These outreach events teach communication and presentation skills to high school students

3:26 PM: David Edwards Outreach: outreach director, eight outreach events per year, approached by local high schools, go in and give presentations, discuss communication/research, have small groups debate controversial issues. (Don’t seek schools often.) Ex: Darwin Festival.

3:27 PM: Daniel M. Choi Oops… wrong blog.

3:27 PM: David Edwards Room is getting more and more crowded. Ex topics: combating obesity epidemic, HIV/AIDS epidemic, gene treatments, ecocities.

3:28 PM: David Edwards That’s all right, Daniel. We forgive you.

3:28 PM: David Edwards Ex: the House (ooh, cool British politics!) believes different science that public opinion, good issue for debate.

3:29 PM: David Edwards Twelve training events per year: one scientist, talk about aspect of science in news, popular topics (SuperBug: Cape or Tights?), beer refreshments, name: Cafe Scientifique.

3:30 PM: David Edwards Events budget: $3500 (already converted into our sagging dollar), events: $2000; outreach: $1000.

3:30 PM: David Edwards Oh, sorry…total budget is $6500 per year.

3:30 PM: David Edwards Eyes widened.

3:31 PM: David Edwards Budget covers everything, including refreshments and speaker costs. Have groups like Royal Chemistry Society sponsoring events.

3:31 PM: David Edwards How do they do this? It sounds inhuman.

3:32 PM: David Edwards 1: Undergraduate improvement, many teams of people accomplishing these tasks. Must find enough people. Things are self-sustainable once you get recruitment levels up.

3:33 PM: David Edwards 2: Strong recruitment drive and active involvement from members.

3:33 PM: David Edwards 3: Look into sponsorship opportunities wherever possible. They’ve gotten money from everybody. They’ve even resorted to panhandling (no, they haven’t).

3:34 PM: David Edwards 4: Must have good ideas and concrete vision. Drive imagination forward in attracting recruitment base AND sponsors. Great idea.

3:35 PM: David Edwards 5: Contacts are extremely important for sponsorship AND speakers. Must be entertaining event–who’s target audience, etc. Sponsors must be happy.

3:35 PM: David Edwards 6: Make things fun! Huzzah!

3:36 PM: David Edwards 6.1: Make things fun because that attracts people to be involved in something as cool as the Triple Helix.

3:36 PM: David Edwards 7: Received tremendous support from environment (Earth loves Cambridge) and everyone involved with Cambridge.

3:38 PM: David Edwards Q1: How much planning is involved? A1: It varies from event to event. (Always doing research for events, sending out letters asking prestigious speakers for their great oratory skills, need to decide angle they should take. And earlier you start, earlier you get sponsorship. Ultimately, about half a year.)

3:38 PM: David Edwards A1 (contd.): Outreach takes much less time because they already know what they’re doing.

3:40 PM: David Edwards Q2: What’s biggest logistical hurdle to overcome when planning events? A1: Publicity is only at final stage. Doesn’t come into play until you’ve planned who’s coming and tapped your target audience (rat-a-tat-tat). But publicity is minimal; making things interesting is much more important.

3:41 PM: David Edwards A2.5 (redirected): Most science policy events fail because they have boorish ideas. (Cambridge people said “zed” instead of “zee”.) After have a good idea, need great manpower. Then, sponsorship and publicity come afterward.

3:43 PM: David Edwards Q3: Events committee: how large, and how structured? A3: Varies by year. Depends on role events coordinator wants to take. More structured this year than previous years, although usually around four (planning events, contacting speakers). But Cambridge is making things more shared. Viva la revolucion!

3:45 PM: David Edwards A3: Also have outreach director for their French-sounding coffee shop event, and have other team members helping out the science policy/outreach people. Have fundamental core of 2 or 3 people. Importance of RECRUITING GOOD PEOPLE/LEADERS. Don’t hire your mom (or “mum”), unless she’s a good leader.

3:46 PM: David Edwards Final comments: Thanks, chaps! Hopefully they’ll be able to attend. They’re inspirational. (Cue Celine Dion’s “My Heart Will Go On.”) Email the Cambridge people with any questions/concerns.

3:50 PM: David Edwards ASU: Recently started science policy events. Had one on healthcare debate. Was successful, but have other ideas that potentially might not be successful. Really good to have good ideas.

3:51 PM: David Edwards UCSD: Have science policy director who’s really passionate, but need more manpower. Looking into starting events in the fall. (TTH Conference panel: started planning a couple months ago; and the event was really awesome, damn it!)

3:53 PM: David Edwards Harvard: Has science policy committee, mainly inviting prominent faculty to have semi-formal dinner (1.5 hr. discussion). Sometimes have to lottery for event because so many people want it. (Focus on interdisciplinary people, which everyone cares about, not just science people.) Need to move beyond talks; collaborate with Brown on science has human rights events? Had three events last year.

3:56 PM: David Edwards Harvard (how attract people): spam e-mail LISTSERVs, have posters around everywhere, advertise through class announcements, and dinners are free. (Mmm…free….) Only have 15-20 members per event. Introductory level discussion.

3:58 PM: Daniel M. Choi jen is watching what you all are doing from daniel’s computer harharhar

3:58 PM: David Edwards Ha! Neat.

4:00 PM: David Edwards Berkley: No science policy group and not extremely united because some members are involved internationally. Don’t meet regularly. Have decals (not car stickers, but student-run classes sponsored by professor). Only people who attend weekly meeting are production members.

4:00 PM: Daniel M. Choi jen: connections, connections, connections. persistence is key for sci pol. it’s our gateway to connecting with outside sources, etc.

4:01 PM: Daniel M. Choi Hi again, James! ~Daniel

4:01 PM: David Edwards UChicago: Have two events every semester. Screened some neat paleontologist dude’s movie and had QandA with that dude himself. Had event with invasive species and Asian carp (strong local issue) and misuse of scientific information, which wasn’t as well attended. Have three people in science policy who only plan events. Worked pretty well.

4:05 PM: David Edwards Contributing writer feedback: writers should be involved, don’t know hierarchy, no weekly meetings (oh, the embarrassment and shame…), no sense of community, writers never meet other people, including editors.

4:06 PM: Daniel M. Choi jen: i think this comes from more fluidity within the org. it should be the president’s job to have regular general meetings where writers, PE’s, sci pol can meet and update each other in order to get feedback

4:07 PM: David Edwards CWF (2): Need to know president/other executive board members, more informal interaction between writers/editors and production people; writers increase involvement, verbal discussion of research? Poster session practice?

4:07 PM: Daniel M. Choi jen: another advantage is you can be up to date with current issues from what the writers are writing about. and during the events you can directly cite the connection to the journal, deeper level analysis from event panels and student insight from their own writings

4:09 PM: Daniel M. Choi @CWF(2): an organizational issue, I think. we can bring these up during discussions later today

4:10 PM: David Edwards CWF (3): Weekly meetings? Cornell (occasionally have meetings), weekly meetings wouldn’t be too helpful for some writers but everybody’s equal when spitballing science policy ideas; UCSD (no); Harvard (yes, but only for board members, and some actually come); ASU (no)

4:12 PM: David Edwards Any social activities? (UCSD – occasionally); UChicago (board has weekly meetings, but everyone has general body meetings; people like not having to attend meetings and meet their deadlines; membership is split evenly between new and old members); ASU (end-of-year journal release party)

4:12 PM: Daniel M. Choi jen: weekly meetings or event-based? two different ways of viewing this, depending on structure

4:17 PM: David Edwards Journal releases? UChicago (always try to combine journal release with good science policy event); Harvard (e-publishing, but collaborate with other student organizations publishing science stuff; competitive journals — think, Harvard students fighting over science journals — but have science/society edge)

4:18 PM: Daniel M. Choi cal: lack of marketing/distribution component of organization

4:19 PM: David Edwards Collaboration? Harvard (pretty easy because events overlap; goals are combined)

4:21 PM: David Edwards Coming into roles/formal introduction? Cornell (yes, although disconnect initially); ASU (yes, although more informal than preferred)

4:22 PM: Daniel M. Choi jen: good idea. again great ideas but need to be solidified with leadership at chapter level

4:25 PM: David Edwards Cal (response): ASU (don’t have Marketing Director; place posters around campus, speak with professors, attract professors whose students are already writing research papers); Harvard (goal of TTH has changed: stimulate discussion of science/society, but now more scientific)

4:25 PM: David Edwards Daniel, does that help?

4:27 PM: Daniel M. Choi @responses: i think it’s just an individual basis. we just haven’t had someone strong to jumpstart the process regardless of how our focus will be. a lot of issues outside of just distribution lol…. (jen)

4:28 PM: Daniel M. Choi fyi, daniel’s posts = jen’s posts

4:29 PM: Daniel M. Choi okay, wrap up guys

4:29 PM: David Edwards What events can we hold? Harvard (science cafes — informal discussion with professor — didn’t work because events weren’t well-planned and people don’t want to waste their espresso on science stuff); UChicago (didn’t work, either; audience is much more casual and don’t want to participate); ASU (part-presentation and part-discussion worked really well; liked UChicago’s movie/media ideas)

4:29 PM: Daniel M. Choi zain’s shutting off live blog soon. LUNCH!!!

4:29 PM: David Edwards Okay, one more point.

4:29 PM: David Edwards Not yet!

4:29 PM: Zain Pasha Lunch is ready. I’m not shutting it off

4:30 PM: Daniel M. Choi GO. eat.

4:31 PM: David Edwards How interested are poeple? Cornell (not that interested); Berkley (anything connected with politics attracts); ASU (make things more interdisciplinary; physics of catching bullets, for example; people already have idea about subject before attending event)

4:31 PM: David Edwards Thanks, Zain. Almost done.

4:32 PM: David Edwards Done! Zain, you can shut us down. Food awaits!

Live Blog: Online Presence Morning Session

Zain Pasha — Fri, 19 Feb 2010 03:34:41 +0000

Establishing an Online Presence

Description: Learn about how it is now possible to run an international publication that is unified at the international level through Web 2.0! In this session we will discuss how the Triple Helix Online is using or plans to use Web 2.0 to expand its readership and enhance the publication process. Some of the technologies we will look at include micro-blogging, social networks, virtual worlds, as well as supplementary technologies such as google analytics and Word Press. We will also be discussing the new international website.

11:35 PM: TTHEpub Welcome to the Live Blog for the online presence morning session at the 2010 Triple Helix Annual Conference at University of California, San Diego!

11:53 PM: Zain Pasha Live Blogging will take place on Saturday, February 20th, 2010 from 10:50am – 12:00pm PST

5:04 AM: Dayan Li Hello!!!

2:41 PM: Jennifer Yang This session will now start on 11:15AM on the 4th floor

3:13 PM: Nsesh Hey guys, we’re going to be talking about the ***WEBSITE*** soon. Loads of new and fun and interesting things will be happening! Come check it out!

3:16 PM: Mira Apparently Zain thinks this workshop will be a super fun one because of discussion about New Media….come!!

3:21 PM: Zain Pasha Everyone should come…seriously.

3:23 PM: Zain Pasha I guess people really want to learn about facebook

3:26 PM: Mira Introducing Kalil Abdullah–special guest from Board of Directors

3:26 PM: Mira About to begin…..have a bigger crowd this time!

3:27 PM: Mira It’s all about the website. Want to take new direction; more involved in social media, so revamping website by making it more user-friendly and interactive.

3:28 PM: Mira Current website is more blog style (triplehelixblog.com).

3:28 PM: Daniel M. Choi Hey kids–I posted to the wrong blog. They’ll have to deal with it.

3:28 PM: Mira Lots of social media platform connections (Twitter, facbook, RSS)–gets us more hits and expands readership.

3:29 PM: Mira Structure of new website–getting to individual chapter websites from front page, as well as info about TTH overall, advisory board, and archives.

3:29 PM: Daniel M. Choi Structure slide: frontpage <-> chapters <-> articles <-> Front Page ->Further info

3:30 PM: Mira Will be forming new tech team!! 9 positions–and TTH just keeps expanding

3:30 PM: Daniel M. Choi Tech Team–Nine Positions: CTO, Designers, Coders, Chapter Liaisons, Social Workers…

3:32 PM: Daniel M. Choi “Back End” Coders… sounds kinda kinky

3:32 PM: Daniel M. Choi OK, Jen is watching now

3:32 PM: Mira Oh god.

3:32 PM: Daniel M. Choi this is CS joke. i thought bio people were the dirtiest

3:33 PM: Daniel M. Choi She just failed at joking

3:33 PM: Daniel M. Choi Poor Nandita–we’re laughing at her while she’s working hard

3:33 PM: Daniel M. Choi We should stop using this as our own IM service

3:33 PM: Daniel M. Choi It’s unprofessional

3:33 PM: Mira i know. we should listen. zain almost smacked me in the face.

3:34 PM: Daniel M. Choi J: bottom line, join CTO and you can be cool too

3:34 PM: Daniel M. Choi Are we modifying current website or building it anew?

3:35 PM: Mira modifying blog!

3:35 PM: Daniel M. Choi That question was rhetorical

3:35 PM: Mira the blog looks really pretty. go see for yourself.

3:36 PM: Daniel M. Choi triplehelixblog.com

3:37 PM: Mira Right hand column on blog will also have chapter categories.

3:38 PM: Daniel M. Choi tl;dr:

3:38 PM: Daniel M. Choi go to the website

3:40 PM: Daniel M. Choi Alumni…. well, we’re listening to the Great Bald One

3:40 PM: Daniel M. Choi Great Bald One: Turnover is the biggest problem

3:41 PM: Daniel M. Choi Great Bald One with Nasal Voice: What will do to make sure that transition is smooth?

3:42 PM: Daniel M. Choi One suggestion: keep a larger staff that is kept busy

3:43 PM: Mira old website is first hit on google

3:44 PM: Daniel M. Choi fyi…. people will be raiding this room soon

3:45 PM: Daniel M. Choi making sure local chapters are actively posting on the website

3:45 PM: Daniel M. Choi because most of them look pretty dismal despite how active the chapter actually is

3:45 PM: Daniel M. Choi jen fails at understanding code

3:46 PM: Daniel M. Choi working into each chapter’s feed – some fancy code

3:46 PM: Daniel M. Choi stick a widget on every page

3:47 PM: Daniel M. Choi control information flow to keep international stuff more separate from chapter updates

3:47 PM: Daniel M. Choi Zain’s talking now!

3:48 PM: Daniel M. Choi people are in fb denial..

3:49 PM: Nsesh @ Daniel: the intelligent don’t own up to their sins

3:49 PM: Daniel M. Choi We don’t deny that we use fb; we just didn’t want to answer Zain’s questions

3:50 PM: Nsesh @ Mira: We’ll redirect the old website to the new one! woot

3:50 PM: Daniel M. Choi j: promoting undergraduate awareness of recent events; separate from the biannual journal –> diversity into interviews, live blogging, youtube, debates, etc. response videos (haha could be fun)

3:51 PM: Daniel M. Choi social science tying into e-pub: more recent discussions

3:52 PM: Daniel M. Choi @Zain I think there’s some chapter issues you have that you’re bleeding into the international structure, just FYI

3:53 PM: Daniel M. Choi j: recruitment effort on campus; proving to potential writers who can get something out of it; always have new content, stagger cycles between chapters; category experts: profs to guest contribute articles maybe schedule some regulars. column writers, anyone?

3:54 PM: Nsesh @Daniel I think his idea was that web presence lends itself to deepening the soc. science integration…

3:55 PM: Nsesh things just got real! The words “intellectual property issues” and “patent disclosures” were uttered. serious, serious music plays in the background…

3:55 PM: Daniel M. Choi @nandita, daniel: i think it’s a difference between assuming certain things about chapter org and people’s backgrounds and establishing a standard vision for the concept of epub (jen)

3:56 PM: Daniel M. Choi j: let’s make money guys. consulting!

3:56 PM: Daniel M. Choi we can get paid to be poor that way! (Daniel)

3:57 PM: Nsesh Flickr too! As of half an hour ago, TTH has an official Flickr account. Conference photos will be uploaded during the lunch break…

3:59 PM: Mira RSS + E-pub = instant updates. But how does it work?

3:59 PM: Daniel M. Choi RSS: scripting code whenever there is an update; feeder takes initial posts to a “reader page” so that people don’t have to go to multiple places.. I think. correct me plz (jen)

3:59 PM: Nsesh RSS 101: en.wikipedia.org

4:00 PM: Daniel M. Choi daniel’s embarrassing, eating his own words now

4:00 PM: Mira Share what you like with friends by sharing on facebook.

4:00 PM: Mira Can e-mail posts too.

4:01 PM: Nsesh also: stumble upon! are we on stumble? good way to get people to find us!

4:01 PM: Mira Sharing info = popularity

4:02 PM: Daniel M. Choi Concern: We should not be using CNN as a model for news dissemination–we lose a lot of credibility as an academic journal.

4:04 PM: Daniel M. Choi maybe cite these news sites as “things going on” but actual commentaries, the insights and perspective of writing can come from academic sources, ie. profs, primary sources, etc. (jen(

4:04 PM: Daniel M. Choi personal fan of the eocnomist – jen

4:05 PM: Daniel M. Choi *economist

4:09 PM: Daniel M. Choi recruitment right now for epub

4:10 PM: Daniel M. Choi robust medium of epub – question of editorial process? must have good writing (not a prob), perspective in the article is the prob? lack of faculty review?

4:10 PM: Daniel M. Choi every article reviewed by faculty

4:11 PM: Daniel M. Choi @faculty review: creating instrastucture for editing process

4:13 PM: Daniel M. Choi d: knowledge of every field, editors don’t have robust knowledge

4:14 PM: Daniel M. Choi this is really intense…. (jen)

4:14 PM: Nsesh things got SUPER real! The word Ludite! www.urbandictionary.com

4:15 PM: Daniel M. Choi an ideological clash…. (j)

4:15 PM: Daniel M. Choi mira: lack of response from faculty

4:16 PM: Nsesh Adapting the medium to meet quality standards! But it’s a different medium with different standards.

4:17 PM: Daniel M. Choi concern: making sure information is accurate resulting from faculty review

4:21 PM: Nsesh the concern is that the integrity of the editing cycle won’t uphold in the sphere of online media

4:22 PM: Nsesh julia: but we have to remember that it’s the same dedicated, intelligent, honest and aware members who belong to the organization–the integrity will not suffer

4:22 PM: Daniel M. Choi board of advisors input: impractical?

4:23 PM: Nsesh impractical in terms of the sheer number of articles that e-pub allows for

4:24 PM: Nsesh Global Solver: digitalcommons.georgetown.edu

4:25 PM: Nsesh Link FLOOD!

4:25 PM: Nsesh Science blogs: scienceblogs.com

4:25 PM: Daniel M. Choi suggestion: maybe est. checkpoints prior to writing and ease on editing later in terms of fact checks, etc. but i wasn’t there to hear about how epub’s ran now. sorry if it’s already there (jen)

Live Blog: Writing for Online Audiences Morning Session

Zain Pasha — Fri, 19 Feb 2010 03:29:56 +0000

Writing for Online Audiences

Description: Getting the word out is useless if you don’t have anything interesting to say. In this session we will discuss the structural and substantive differences between scholarly writing for print and online audiences. We will discuss various methods for framing issues, uses new media such as videos and podcasts, and fundamentals of style in online writing.

11:27 PM: TTHEpub Welcome to the Live Blog for the writing for online audiences morning session at the 2010 Triple Helix Annual Conference at University of California, San Diego!

11:52 PM: Zain Pasha Live Blogging will take place on Saturday, February 20th, 2010 from 9:30 – 10:40am PST

2:12 PM: TTHEpub This event will start in 5 minutes.

2:14 PM: Zain Pasha Hey Everyone! Zain Pasha, Executive Editor in Chief, Epublishing here, I’m going to be covering this session for the most part, but for the first 5 minutes or so I will be talking so Mira Patel, Director of E-publishing at Cornell University will be blogging. Stay with us!

2:14 PM: Zain Pasha Nandita, CTO of TTH has gone downstairs…we’re just waiting for her to get back then we’ll get started

2:18 PM: Zain Pasha I wish we had some jeopardy music playing right now Just kidding, about to get started everyone

2:19 PM: Zain Pasha Mira, as the primary presenter, what do you think the key points are for this session? What types of things do you want to convey

2:20 PM: Mira Hey everyone! Mira Patel here, we’re just waiting on some people to join us. Zain will be going on soon to introduce our newest division (TTH Online) then I’ll take over to outline the goals of E-pub, what makes a successful online piece, and how future E-pub Directors can really facilitate growth at their respective chapters.

2:21 PM: Zain Pasha ladies and gentlemen, we are actually playing jeopardy music right now (this is Mira editing Zain’s post! My singing is so much better than the actual music)

2:21 PM: Mira Zain, this one’s for you: do do do do do do do, do do do do do! do do do do (that’s supposed to be jeopardy music)

2:21 PM: Zain Pasha and no, its not Mira’s singing.

2:25 PM: Zain Pasha This is Mira blogging for Zain. Zain is about to begin his blurb about E-Publishing and how much it has grown (!!) over the last year.

2:26 PM: Zain Pasha Zain is discussing what the purpose of E-pub is–not just about publishing online. A medium to attract a more diverse reader base and publish more timely, discursive articles to further mesh hard sciences and social sciences.

2:27 PM: Zain Pasha Big plus about E-pub–shorter cycles, quick turnarounds, covering events at campuses quickly and publishing information. We can also have different types of writing–op-eds, podcasts, shorter articles.

2:28 PM: Zain Pasha Addition of social scientific component to E-pub is key. Basic operations: publish lots of articles from chapters globally. Partnership with Global Solver at Georgetown and campus partnerships with other student organizations.

2:29 PM: Zain Pasha New Media is huge! Increases web presence of TTH to generate greater global recognition.

2:29 PM: Zain Pasha Mira has taken over, now. She’ll probably have more interesting things to say than me.

2:30 PM: Zain Pasha Overview: Goals of E-pub, How to achieve the goals, tips and tricks — writing dos and dont’s, piece varity, and how to start a chapter

2:30 PM: Zain Pasha I guess we’re going to update Strunk and White

2:31 PM: Zain Pasha Goals of E-pub – education, discussion and debate, interdisciplinary linkages, make an impact: keep people coming back

2:31 PM: Zain Pasha We basically want to be the forum for all forms of discourse

2:32 PM: Zain Pasha How do we achieve goals – Get peoples attention!!! Keep them hooked and Keep them coming back for more! — I love these headings

2:33 PM: Zain Pasha Getting Peoples’ attention: 1) Title and openings are critical, 2) Online readers want quick but enjoyable reads, 3) “Five second rule” — I always thought it was 20 seconds haha. just kidding

2:34 PM: Zain Pasha Keep People Hooked: 1) precision in topic choice: relevant and informative, 2) balance: quality research, 3) succinct but developed arguments — basically make sure people like what they read and think its intelligently written. Fundamentally, make sure your writers develop their voice

2:34 PM: Zain Pasha How to get to our goals: Variety, variety, variety!!!!

2:35 PM: Zain Pasha Article Structure Variety: Interviews, Debate, Op-ed, News Analysis — I also think we should aim to have new media incorporated into this process (videos etc.)

2:37 PM: Zain Pasha “Faster, higher, stronger” NYT article – sounds like Kanye West has become a journalist

2:38 PM: Zain Pasha Looking at an example of a good article style – “Never too cool for a Hard Workout”, NYT, February 17th, 2009 by John Branch — www.nytimes.com

2:39 PM: Zain Pasha This is genius – because they attract people into only sports, only into wellness, or both. This is a great example of integrating different kinds of content into an article. Applied to the triple helix, we can integrate science, society and law

2:40 PM: Zain Pasha Next article – another good example on the NYT tech blog — writer lists his own interests in terms of mobile phones –
bits.blogs.nytimes.com

2:40 PM: Zain Pasha What is great about this article — (Berkeley Student) reader interaction

2:40 PM: Zain Pasha Jennifer Yang has just joined us, she is basically the reason we are able to have this conference – Welcome Jennifer!

2:41 PM: Jennifer Yang hello everyone!

2:42 PM: Jennifer Yang by the way, second session starts at 11:15. Zain, stay put in your room. anyone interested in hearing a bit about science policy will be in room 3209

2:43 PM: Zain Pasha Will do Jen.

2:43 PM: Zain Pasha Do you want to start an E-pub chapter? – First, email tthepub@gmail.com and we will get you started.

2:43 PM: Jennifer Yang did we link the articles that are being discussed?

2:44 PM: Jennifer Yang yes, we have a guy who is actually trying to start it up

2:44 PM: Jennifer Yang there are berkeley kids there right?

2:44 PM: Zain Pasha Discussion about starting Berkeley E-pub

2:45 PM: Zain Pasha Advertising in departments outside of hard sciences departments — look at social science departments, humanities

2:46 PM: Zain Pasha Get writers from print to take their article research and turn it into a shorter piece for TTH Online – take an objective research article and turn it into an opinion piece — or if you have two articles that disagree, get the two writers to debate each other out

2:47 PM: Zain Pasha Discussion of Literary cycles and how long are they

2:51 PM: Zain Pasha Looking at the TTH Online website.

2:59 PM: Zain Pasha Check it out: triplehelixblog.com

3:00 PM: Jennifer Yang this is my inexperience in e-pub knowledge, but how do you propose making an e-pub sector? should we have the same writers or have a whole different staff?

3:02 PM: Zain Pasha I think we should definitely have e-pub writers, but I think print and e-pub should be seamless. The writers for e-pub should be the same quality as those for print so they should be able to write for both.

3:02 PM: Mira So this workshop was a success! Contact me if you want any more information about what goes into making a new E-pub division successful: map228@cornell.edu

3:03 PM: Jennifer Yang quality over quantity! hahaha

3:03 PM: Jennifer Yang awesome work, guys

3:03 PM: Mira Also, Zain will be posting the slides online for anyone interested.

3:03 PM: Jennifer Yang Sweet~

3:05 PM: TTHEpub Thanks for following everyone, I’m going to post a transcript of this in 2 minutes to the TTH Online Website – triplehelixblog.com

Live Blog: Literary and Production Morning Session

Zain Pasha — Fri, 19 Feb 2010 03:26:36 +0000

Literary and Production

Description The presentation will cover the continuity between literary and production in terms of the current system and the new changes that will take place immediately. In addition, specific changes in how articles will be edited, submitted, and written will be discussed. (http://www.scribblelive.com/Event/2010_Annual_Conference_Literary_and_Production?

11:23 PM: TTHEpub Welcome to the Live Blog for the literary and production morning session at the 2010 Triple Helix Annual Conference at University of California, San Diego!

11:52 PM: Zain Pasha Live Blogging will take place on Saturday, February 20th, 2010 from 9:30 – 10:40am PST

2:32 AM: Jennifer Yang The presentation will cover the continuity between literary and production in terms of the current system and the new changes that will take place immediately. In addition, specific changes in how articles will be edited, submitted, and written will be discussed.

1:17 PM: David Edwards Julia is passing out program packets. Many attendees are flipping eagerly through the packets. More on this situation as it unfolds.

1:19 PM: David Edwards There are coffee and bagels outside. I’m taking advantage of this opportunity.

1:46 PM: David Edwards Opportunity taken advantage of. Totally worth it. Julia is standing behind the podium with her leather coat and her Starbucks coffee cup.

1:53 PM: David Edwards Ooh, Jennifer is passing out badges. But we don’t need no stinkin’ badges!(Actually, badges would really facilitate communication between the presenters and the audience. Good move.)

2:08 PM: David Edwards Jack’s cover slide looks really swanky. Check and mate for Mac-version-of-PowerPoint.

2:10 PM: David Edwards Jack Li, Vice President of Harvard Triple Helix. Bharat hopefully will be here sometime later. Geared more toward round-table discussion, but the table is oval-shaped.

2:11 PM: David Edwards Current system: 2 publications/cycle. Divided into quarters. Fall (Sep-Dec), Winter (Jan-Mar), Spring (Apr-Jun), and Sum (Jul-Aug). Fall gets literary, then winter gets production. Same for the sunnier seasons.

2:12 PM: David Edwards Problems: not enough time for lit/production teams to get everything done, no flexibility, literary team delay, and difficult to incorporate new chapters via international.

2:13 PM: David Edwards New system: Just hire NYT designers. Just kidding, we don’t have the money.

2:13 PM: David Edwards New system: merged quarters (Fall/Winter, Spring/Summer), literary and production teams work simultaneously.

2:14 PM: David Edwards Proposals: by second article draft, writers assigned to production editors; by final draft, article layout complete.

2:18 PM: David Edwards New system advantages: more lit/production time, more communication between both groups, reduces literary delay backlog, and encourages flexibility and innovation in journal production.

2:20 PM: Zain Pasha I like the New System: NYT designers it is

2:20 PM: David Edwards Problems with current system (Pwcs): (UCSD student) no communication between chapter, need production manager assigned, peer edited somewhere along the line?

2:22 PM: David Edwards Pwcs 2: potentially working with TTH International over summer to communicate (because of delays)

2:24 PM: David Edwards Primary goal: stronger sense of international community (cue Olympics theme song by John Williams)

2:24 PM: Jennifer Yang we’re getting Bharat on skype conference!

2:25 PM: David Edwards File communication: Google documents/Hub updates (or “hubdates”), bad e-mail exchange, lack of central document storage, files misplaced

2:29 PM: Jennifer Yang input about dropbox: include everything with all the documents so writers are looking at the same place on the website

2:29 PM: David Edwards File communication (NEW): Dropbox (folder hierarchy: chapter –> production cycles –> [curly arrow] round of revision –> individual articles); (ASU student) lack of revision documents, need centralized location

2:32 PM: David Edwards (ASU student): ability to view all edits in same area from International with your own name/own folder; idea seconded by other people in room (“ayes” all around!)

2:32 PM: David Edwards File communication (NEW): shared among SLEs, articles under each revision folder to meet certain literary/production criteria (including pictures)

2:36 PM: David Edwards Bharat is getting linked through Skype. Does he have a goatee? (Introductions: new CPH at Berkley, UCSD student, ASU president, ASU student, and everybody else who was already mentioned.)

2:37 PM: David Edwards Awkward Skype introductions with Bharat all around!

2:39 PM: David Edwards Article submission form: chapter- and individual-dependent, disorganization of writer/article/abstract information

2:40 PM: David Edwards Article submission form (NEW): must write a whole bunch of stuff, including their full name, article title, abstract, abstract, associate editor(s), faculty editor(s), word count, article (highlight thesis statement), author bibliography, quotes in article, image requests.

2:46 PM: David Edwards Article submission form (NEW): highlighted thesis statement? not supported, becomes more formulaic (USCD student, ASU president); retraction…sorry, everybody. Ignore everything I just typed.

2:47 PM: David Edwards Online archiving: e-publishing of shorter articles, but nothing inclusive from all TTH International publications

2:47 PM: David Edwards Online archiving (NEW): proper archiving/display on TTH website, expands readership of articles and provides publishing venue for non-print journals

2:50 PM: David Edwards Website: chapter and international separate website? (UCSD student), branching out from international to individual chapters, e-publishing is same level as international website

2:52 PM: David Edwards Everyone crowding into Bharat.

2:53 PM: Jennifer Yang um….. people raided to see Bharat HAHAHA

2:53 PM: Jennifer Yang * jen ong wants amazing notes. david has it covered to the tee

2:55 PM: Jennifer Yang standardized way of looking at submissions?

2:55 PM: Jennifer Yang want to put at the end of article: “also published in _______ [chapter name]” –> agreed!

2:56 PM: Jennifer Yang bharat: author bio at the end of articles will say “this author will also be published in _____”

2:58 PM: Jennifer Yang chika: central production presentation –> central makes all layouts for non-spc’s

2:58 PM: David Edwards Central production: production changes/cycles, layout, triple helix centerfolds? (you can see their entire nitrogenous bases!)

2:58 PM: David Edwards Production: all chapter components, contributors, etc.

2:59 PM: David Edwards Production structure: cool circle diagram which shows how chapter/local production function and intertwine, difficult to convey into words, sorry.

3:00 PM: Jennifer Yang less communication with SPC’s

3:00 PM: Jennifer Yang not communication, oops, less talk during editing process

3:01 PM: David Edwards Self-producing chapters: oh, Jennifer took all that. Nice!

3:01 PM: David Edwards Production deadlines: prefer everything early as possible (staff lists, president’s message, local news section, etc.) [for non-SPC]

3:03 PM: David Edwards Efficiency issues: include information, people. That’s just basic. Don’t leave out simple stuff like staff lists or screen articles. Like, where are the titles, people? Just pick one instead of including both. Everything together, man. Everything together. (Also, do author bios.)

3:04 PM: David Edwards (contd.): Also, respond quickly. Like a gangrenous wound. Don’t let it fester and get all blackened and a perfect candidate for amputation.

3:05 PM: Jennifer Yang prob: all adobe system for central is on campus, so it’s hard during break

3:05 PM: David Edwards (contd.) Also, contact people before break. Some people are spending time with family and friends.

3:06 PM: Jennifer Yang Q: what does production expect from lit now?

3:06 PM: David Edwards Important deadlines: March 6 (everything in), March 13 (last Saturday before spring break), May 1 (end of production cycle)

3:06 PM: David Edwards A: Whatever needs to get submitted!

3:06 PM: Jennifer Yang (will ask Zain to post the slides from all the sessions online later)

3:06 PM: Jennifer Yang end of prod cycle: don’t disrupt people’s final studying!

3:07 PM: David Edwards (No, that’s a sarcastic answer. Sorry, we’ll be more specific and less sarcastic.)

3:09 PM: Jennifer Yang Q (ASU): ASU’s an SPC – received some IF’s that were poorly formatted; some parts hidden, difficulty of resizing, reformatting everything again. not CS problem

3:09 PM: Jennifer Yang suggestion: dropbox can share a checklist

3:10 PM: Jennifer Yang that all production at central and local chapters and utilize – same check list, so that formatting can be most consistent

Live Blog: Business and Marketing Morning Session

Zain Pasha — Fri, 19 Feb 2010 03:17:36 +0000

Business and Marketing

Description: The business aspect of TTH is the least on the radar, but it is essential to how we function as a non-profit organization. Come discuss changes international and chapters can make on branding and marketing TTH when looking for funding, or looking for resources. How do we market what we do in this low economy? What exactly needs to be done in business/marketing for an undergraduate organization like TTH?

11:14 PM: TTHEpub Welcome to the Live Blog for the business and marketing morning session at the 2010 Triple Helix Annual Conference at University of California, San Diego!

11:52 PM: Zain Pasha Live Blogging will take place on Saturday, February 20th, 2010 from 9:30 – 10:40am PST

2:11 PM: Daniel M. Choi Business and Marketing… oops, Julia’s phone went off.

2:12 PM: Daniel M. Choi Introductions…

2:13 PM: Daniel M. Choi We see a lot of changes going around in titles, but we need a strong business infrastructure to help chapters out–mostly to do with AAAS costs.

2:15 PM: Daniel M. Choi Goals: Annual Budget (We have not used an international budget before);
We have *some* money at internationals–we have *some* funds at the international level; Remember, most of the f

2:15 PM: Daniel M. Choi unding is by chapter

2:15 PM: Daniel M. Choi Joint-Advertising Program–Look at the Resource Site

2:19 PM: Daniel M. Choi What happens at JAP: 1. Opt-in/Opt-Out form (most chapters have asked for it) with advertisement types available, etc. 2. List is given to advertisers–more advertising chapters = more discount

Run through International–money is spread out through the chapters–International takes a small cut (7~10%)

Finder’s fee–30% cut of the final

2:21 PM: Daniel M. Choi JAP is for the print–E-pub is more difficult

2:22 PM: Daniel M. Choi Question: Do we want to have each chapter have a marketing team

Answer: Depends on chapter, but we want to encourage it and we are formalizing on an international level in order to make it sleek and smooth.

2:22 PM: Daniel M. Choi We now want PR and Marketing as clear positions.

2:24 PM: Daniel M. Choi Lauren’s suggestion: get grad schools etc. to do ads

2:25 PM: Daniel M. Choi What is the price system?

Anshul has the details, but currently they are set in US prices–It’s why Cambridge has opted out so far

2:27 PM: Daniel M. Choi Julia on phone once again–Printing issues with Alex.

2:29 PM: Daniel M. Choi Q: Scaling chapter funding based on chapter size?

A: We’ll look at the annual report and decide

2:32 PM: Daniel M. Choi Strategy Now…

2:33 PM: Daniel M. Choi (P.S. Skype is awesome for behind-the-scenes organizing)

2:33 PM: Daniel M. Choi Lauren: Pick 3 or 4 specific categories to focus on

Ad hoc is okay for chapters, but we need a structure for international

2:35 PM: Daniel M. Choi Jen: Chapters don’t have the resources and don’t have the experience for advertisers, so having some information/guidance from the International Level would be very helpful

2:36 PM: Daniel M. Choi We have our content in the Resource Site (Google Site) so we just need to organize it

2:37 PM: Daniel M. Choi Marketing kit: Cover Letter, Info Packet

2:43 PM: Daniel M. Choi Legalities–with BOD

2:44 PM: Jennifer Yang A point about marketing: getting the right rhetoric that is continuous among all chapters

2:45 PM: Daniel M. Choi Discussion re: Separating Business and Marketing

2:45 PM: Jennifer Yang this will be in more detail at the international portion of the conference this afternoon

2:46 PM: Daniel M. Choi Advertising contracts–big need for legal team

2:48 PM: Jennifer Yang Marketing: some concepts I wanted to bring up about branding in marketing: narrowing the scope, highlighting experience in accommodating a particular audience, consistent wording, credibility, differentiation from other orgs, coordination among all levels within the internal org

2:57 PM: Daniel M. Choi Our current system of licensing is too restrictive–but we should prolly look into Creative Licensing

3:00 PM: Daniel M. Choi Also–what about Public Relations vs Marketing?

3:01 PM: Jennifer Yang I think PR’s a subcategory of marketing. I think of PR in its most literal form

3:01 PM: Jennifer Yang but marketing is often misunderstood as JUST PR which is not the case. it also includes the prep work before the PR, what people actually see

3:02 PM: Daniel M. Choi While that is intuitively true, I think Lauren is talking about actual departments
\

3:02 PM: Daniel M. Choi within the international structure

3:02 PM: Jennifer Yang the list I made previously with the components of marketing comes from my previous advisor for another club I’m in — biz major haha

3:02 PM: Jennifer Yang Oh, I see. How would you run them differently?

3:02 PM: Jennifer Yang (just keeping some records on live blogging)

3:03 PM: Daniel M. Choi I think the whole PR aspect is more of how to manage the organization’s message

3:03 PM: Daniel M. Choi within the organization in particular

3:03 PM: Daniel M. Choi but we can discuss this in more detail with Lauren

3:05 PM: Jennifer Yang I agree. It’s definitely more needed especially with increasing our scope in the org

3:08 PM: TTHEpub Are you all done with this session?